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Use your website to display useful advice as well as promoting your show participation lebron 9 . Make an offer on your website for visitors to collect important information, such as an executive report, when they visit your booth.
During the show15. Keep the press office well-stocked with your press kits lebron 9. Also keep some press kits in your booth in case the media stop by.
16. Have a media spokesperson in your booth at all times, even over the lunch hour lebron 9. Be prepared to explain your product and its importance in easy-to-understand, nontechnical terms.
17. Keep show management informed of newsworthy information for the show daily, and also in case reporters call in looking for story ideas lebron 9.18. Heighten visibility and create positive publicity through sponsorship opportunities.
Various media covering the event may automatically include sponsors names and/or photos, which can often generate coverage that might otherwise not be available.19. Ask show management about opportunities to conduct presentations, seminars, or workshops. As a speaker, you are perceived as an industry expert. Some conferences request proposals to be submitted many months prior to the event.20. Have a handout for your presentation with company contact information clearly marked on all pages. Have a page outlining what your company does. During your session offer something for free - a copy of the presentation, a special industry report, checklist, or tip sheet, and have participants come to the booth to collect it.21. Use newsletters, special reports, audio cassettes, books/booklets, or computer discs/CDS as effective giveaways. These have a high perceived value and are more likely to be kept. Make sure they contain valuable industry-related information.After the show22. Send post-show press releases reporting trends, statistics or information on significant newsworthy information/orders that resulted from the show. 23. Collate all publicized articles and media coverage before, during and after the show, and send them to top management and your sales force. Include the best articles in mailings to customers and prospects.24. Create a state of the industry report based on your observations at the show and send it out or offer it free to prospects/customers responding to a post-show mailing.25. Send your customers and key prospects an audiocassette tape of your presentation or interesting interviews that took place during the show.26. Include valuable show information in your company newsletter.27.
lebron 9
lebron 9
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66.99USD
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